“Love and Love more.”
We love, love,
and keep loving.
“Love and Love more” is the phrase coined by Yoon Seok-geum, Founder and Chairman of Woongjin.
The phrase was born out of the culture of “high spirits” unique to Koreans who work diligently when their hearts bid them to do so, and achieve greater things when in high spirits.
In Woongjin’s early years, Chairman Yoon tried to find a way to “better stimulate employees” and the answer he found was “high spirits.”
And “love” was the foundation for the high spirits of employees.
Employees instinctively reveal their high spirits when they show love for their work and colleagues.
Their high spirits result in enthusiasm for work and organizational achievement, which is the essence of “Love and Love more.”